![]() ![]() (Also called sponsored editorials.)Ĭhatter sheets – Sheets with interesting, timely, and brief bits of information (e.g. The content either is newsworthy in itself or the facts presented bestow a benefit upon the reader. They comply with newspaper standards in that they seldom mention the name of a product or company more than once. They include heads, graphics, and photos and are sent either on glossy sheets (repro proofs), disk, or CD-ROM or are posted on the organization’s website. The article byline is that of a key player in the submitting organization.Ĭamera-ready features – Columns or feature stories – usually evergreens – ready to be used by a newspaper. They are run free of charge on community cable television channels.īylined articles – Articles written mostly for trade and business publications. An ANR usually contains spot news or an organization’s reaction to spot news or a current issue.īillboard announcement – A brief message, submitted by non-profit or community groups, on community needs and activities. An ANR may be sent with paper copy of a wrapper to be used by the newscaster. (See supplementary tools later in this section.)Īudio news release (ANR) – Most of these taped news releases, sent to radio stations, feature voice actualities of organization spokespersons or representatives. Some of these tools (things you prepare) and tactics (things you do) may be sent to the media with other materials that supplement them. ![]() ![]() When practitioners need to deliver information to the media, they can choose from several PR tools and tactics. ![]()
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